The Merchant23 Blog

State of the Industry

By Cyrus Azari on   Dec 16, 2019 5:00:00 AM


Topics: Winery-Direct Sales Winery Sales wine sales total wine sales strategy Wine distributors Wine wholesale

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How to Improve Your Wine Club in 160 Words

By Cyrus Azari on   Nov 4, 2019 5:00:00 AM

Topics: Winery-Direct Winery Sales sales strategy Wine distributors Wine wholesale

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By Cyrus Azari on   Aug 14, 2019 4:35:18 PM


Topics: Winery-Direct wine sales outbound inbound Wine distributors

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A Quick Introduction to Winery Direct and the Death of the Wine Tote

By Cyrus Azari on   Aug 8, 2019 11:55:06 AM

Topics: Winery-Direct wine sales outbound total wine sales strategy inbound

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A Wineries Guide to Hitting Sales Goals

By Cyrus Azari on   Jul 24, 2019 6:03:58 PM

The most important part of making a product is making sure you can sell it! We have created this guide to help you do just that. 

Topics: Winery-Direct Sales Sales Goals

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The Winery Direct Intro to Buyer Personas and Leads

By Cyrus Azari on   Jun 12, 2019 7:26:31 PM

Every business is selling something, and if that something doesn't sell, the company isn't around for long! Jacob Moynihan made sure to drill this into my head!

Topics: Winery-Direct Buyer Persona Leads

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3 Trending topics in the Wine Industry

By Cyrus Azari on   Feb 23, 2019 4:47:52 PM

Topics: Retailer Winery-Direct Consumer Trends Industry Millennials Direct-to-Trade Distributors Natural Wine

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Wineries: Use This Script To Cold Call Accounts

By Merchant23 Inc. on   Feb 3, 2019 8:00:00 AM

With the wholesale environment shifting towards Winery-Direct and Direct-to-Trade sales, wineries are moving away from distributor-centric sales and instead are taking on the job themselves. For many people, this is an exciting yet daunting task. Where to begin? Who do you talk to? How do you get a Buyer to purchase your products? Thankfully, we have answers for you.

Topics: Wine Winery-Direct Direct-to-Trade

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Winery-Direct: The New Way Retailers Are Buying Wholesale Wine

By Jacob Moynihan on   Jan 28, 2019 4:07:00 PM

The retail landscape is rapidly evolving as more consumers seek new and convenient ways to make purchases. On the other hand, how most retailers buy wholesale wine hasn't changed since 1933...until recently.

Topics: Wine Wholesale Retailer Winery-Direct

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Why 2019 Will Be The Year of Blind Price Wines

By Matthew Schrier on   Dec 17, 2018 1:30:00 PM

Take a moment to think about the ballpark prices of alcohol. Do you know how much a bottle of Meiomi Pinot Noir should cost? A handle of Ketel One Vodka? A 12 pack of Coors Light? Were your answers around $20, $40, and $10?

Now, how much should a bottle of Ideology Chardonnay cost? You probably have no idea. You've probably never heard of it. Or better yet, your customers have never heard of it. This 2014 Chardonnay from Napa Valley, with beautiful packaging, is available in your store only. Your customers can't go compare the price of this wine at Costco, or Target, or Walmart. So you add a 50% margin, retail it for $20 a bottle, and sell out in two weeks.

Ladies and gentlemen, welcome to blind price wines.

Topics: Wine Wholesale Retailer Winery-Direct Three Tier System

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