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The Merchant23 Blog

How to Properly Brand on Social Media

By Cyrus Azari on   Jul 15, 2019 1:14:57 PM

Using social media to promote your brand is a powerful tool, but with that power comes responsibility. Do it poorly, and it will hurt your business.

Topics: Winery Buyer Persona Branding

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The Secret to Creating Lifetime Customers

By Cyrus Azari on   Jul 8, 2019 4:22:38 PM

Do you ever have a friend that loves a specific brand, to the point that they evangelize and only sing their praises? How do these brands build such loyal cohorts of customers?

Topics: Winery Buyer Persona Branding

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4 Reasons you Need a Buyer Persona

By Cyrus Azari on   Feb 11, 2019 10:13:29 PM

FACT: Every business needs buyer personas. Unfortunately, not every business has a buyer persona - 50% don't have one.

Topics: Millennials Winery Buyer Persona

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