The Merchant23 Blog

Overhauling The Three-tiered System

By Merchant23 Inc. on   Jan 23, 2017 9:00:00 AM

Here at Merchant23, we are a team of passionate professionals who have set out to revolutionize the wine trade. Our journey began after founder and CEO Jacob Moynihan began making wine of his own, and a fellow winemaker asked if Jacob could help him sell some of his backlogged vintages. After doing so successfully, Jacob was flooded with requests from smaller wineries who needed to move their inventories. It was then that he noticed a glaring inefficiency within the trade. Beverage directors were overflowed with distributor's representatives and cold calls, and wineries were having a difficult time getting their products noticed. Jacob wondered why there wasn't a web platform for the B2B wine trade that would allow for a more efficient marketplace. He suddenly saw an opportunity within the industry, and was born! Since its creation in April of 2016, the team has grown to a group of professionals dedicated to streamlining the wine trade process. Register as a member today and join the revolution!

Topics: About

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The Wine Buzz | Waxwing Cellars

By Merchant23 Inc. on   Dec 9, 2016 3:18:42 PM

Topics: Wine Waxwing About Sonoma Winery Sonoma Coast Sonoma Wines

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