The Merchant23 Blog

10 Things Retailers Should Consider When Buying Wholesale Wine

By Matthew Schrier on   Dec 3, 2018 12:26:00 PM

Here's a mind-blowing statistic: the average supermarket carries 5 products per category, except in the wine category, where supermarkets carry roughly 900 different products. Let that sink in for a moment; a consumer who wants to purchase eggs has five options, but a consumer wanting to purchase wine must choose from nearly one thousand different options.

 "...Research now shows that there can be too much choice; when there is, consumers are less likely to buy anything at all, and if they do buy, they are less satisfied with their selection."
Barry Schwartz, Harvard Business Review 

Since delighting customers should be the number one goal of every retailer, it may be time to re-evaluate your wine section. Here are the 10 things retailers should keep in mind when buying wholesale wine.

Topics: Retailer Wine Wholesale Consumer Trends

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Demand For Smaller Wine Producers Skyrocketing

By Merchant23 Inc. on   Nov 26, 2018 12:19:14 AM

SILICON VALLEY - The 16th annual Silicon Valley Bank State of the Wine Industry Report, produced by founder of the Bank’s Wine Division Rob McMillan, predicts a strong wine market for 2019. Over the next series of posts, we want to highlight the most important parts of the report for you. We will also show you why Merchant23 not only agrees with Rob on the future of the wine industry, but how in many ways we are already one step ahead of him!

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Winery-Direct: The Secret to Total Wine & More’s Success

By Matthew Schrier on   Nov 9, 2018 12:35:14 AM


(Left to Right) Robert and David Trone - Owners of Total Wine and More

Have you ever wondered how some companies grow sales year after year while your company's revenue remains stagnant? Everyone always wonders how Google, Amazon, and Facebook grow their users base year after year. It's not luck. They are using data driven strategies that have the best results to achieve their goals.

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First There Was Direct-to-Consumer, Now There's Direct-to-Trade

By Jacob Moynihan on   Mar 21, 2018 11:59:47 AM

2017 was all about Direct-to-Consumer sales, but 2018 is about Direct-to-Trade (DTT). Unlike DTC, Direct-to-Trade sales still operate within the highly regulated Three-tier System. But DTT isn't your everyday approach to wholesale; it gives Buyers and Sellers much more freedom. So, what exactly is 'Direct-to-Trade'?

Topics: Three Tier System Wholesale Direct-to-Trade

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Key Takeaways From Vinexpo: Millennials & E-commerce

By Jacob Moynihan on   Mar 9, 2018 11:41:32 AM

This week I flew to New York for Vinexpo 2018 to speak on the panel: Millennials' Purchasing Power and The Rise of E-commerce alongside the brilliant leaders of Vivino, Minibar Delivery,
Enolytics, Sodexpa, and Racine's NY. 

First of all, I want to thank everyone who came and listened in the standing-room-only crowd, and apologize to all the people who were turned away!
To recap for those who weren't able to catch the session, I briefly summarized three of the main points about Millennials, wine, and E-commerce.

Topics: Wine E-commerce Millennials

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5 Hangover Cures You Haven’t Already Tried

By Jacob Moynihan on   Nov 3, 2017 12:25:00 PM

We've all been there. 'One drink' turned in to 'one too many' drinks, and now your pounding headache is a constant reminder of why you tried to limit yourself in the first place. After taking Advil, chugging Pedialyte, and eating the greasiest food possible, your hangover is still raging on. Thankfully, we've found 5 lesser known, science-backed hangover cures to help you get back on your feet! We can all drink to that.

Topics: Beer Wine Spirits Hangover

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Private Label Wine: What Retailers Should Know

By Jacob Moynihan on   Sep 22, 2017 11:00:00 AM

In the age of supermarket price wars, retailers are searching for new ways to gain competitive advantage and earn higher margins. In the wine category, this often translates to private labels and brand exclusives.

Topics: Wine

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Spotlight on Terroir: Lagniappe Peak Vineyards

By Merchant23 Inc. on   Feb 23, 2017 10:07:00 AM

A lagniappe (/ˈlænjæp/ lan-yap): "a small gift given a customer
by a merchant at 
the time of a purchase" or more broadly, "something
given or obtained gratuitously or by way of good measure."

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Restaurants Need Smaller Producers

By Merchant23 Inc. on   Feb 20, 2017 10:00:00 AM

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Wine Trade Start-up Revolutionizing The Industry

By Merchant23 Inc. on   Feb 6, 2017 9:00:00 AM

Since 1933, a post-prohibition America, the alcohol industry has been inefficient due to the three-tier system. In the past decade the Direct-to-Consumer side of the industry began to rise. Our founder, Jacob, wondered if the same concept of purchasing winery-direct online could be made for the Direct-to-Trade aspect of the industry. With web tech we can eliminate much of the unnecessary human element which allows for a more efficient marketplace. Time is money. Businesses should not have to sacrifice any more of it than necessary. Ultimately our mission at Merchant23 is to revolutionize the wine trade with efficiency and community.

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