The Merchant23 Blog

How to Improve Your Wine Club in 160 Words

Nov 4, 2019 5:00:00 AM / by Cyrus Azari


Wine Club 101


If you don’t have a wine club you’re leaving money on the table.


Client expectations have never been higher. They want personalization more than ever, especially when they’re shelling out $100+ per shipment. Your branding can help you appear that way too, as soon here.


Don't forget about your social media presence! 


Much like how in sales the buyer holds all the power, the same is true here. You’re at the mercy of the consumers. 


So how does the modern wine club survive? 


The 2019 Oregon Wine symposium had some fantastic metrics, I’ll highlight some below, but the full report can be found here. 

Now here are some extremely telling statistics, ones that can help you have a higher retention rate. 



Increasing customer retention rates by 5% can increase your profit by 25-95%! 


Retaining your customers means MUCH higher profit! 


Here is a list of the top 25 wine clubs, maybe you could see what they do and emulate it? 




Topics: Winery-Direct Winery Sales sales strategy Wine distributors Wine wholesale

Written by Cyrus Azari

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