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The Merchant23 Blog

Merchant23 Inc.


Recent Posts

Demand For Smaller Wine Producers Skyrocketing

By Merchant23 Inc. on   2018-10-15 08:00:00


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Wineries: Use This Script To Cold Call Accounts

By Merchant23 Inc. on   2018-05-04 15:00:00

With the wholesale environment shifting towards Winery-Direct and Direct-to-Trade sales, wineries are moving away from distributor-centric sales and instead are taking on the job themselves. For many people, this is an exciting yet daunting task. Where to begin? Who do you talk to? How do you get a Buyer to purchase your products? Thankfully, we have answers for you.

Topics: Direct-to-Trade Winery-Direct Wine

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Spotlight on Terroir: Lagniappe Peak Vineyards

By Merchant23 Inc. on   2017-02-23 18:07:00

A lagniappe (/ˈlænjæp/ lan-yap): "a small gift given a customer
by a merchant at 
the time of a purchase" or more broadly, "something
given or obtained gratuitously or by way of good measure."

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Restaurants Need Smaller Producers

By Merchant23 Inc. on   2017-02-20 18:00:00


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Wine Trade Start-up Revolutionizing The Industry

By Merchant23 Inc. on   2017-02-06 17:00:00

Since 1933, a post-prohibition America, the alcohol industry has been inefficient due to the three-tier system. In the past decade the Direct-to-Consumer side of the industry began to rise. Our founder, Jacob, wondered if the same concept of purchasing winery-direct online could be made for the Direct-to-Trade aspect of the industry. With web tech we can eliminate much of the unnecessary human element which allows for a more efficient marketplace. Time is money. Businesses should not have to sacrifice any more of it than necessary. Ultimately our mission at Merchant23 is to revolutionize the wine trade with efficiency and community.

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Internet Company Connecting The Global Wine Trade

By Merchant23 Inc. on   2017-01-30 17:00:00

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Overhauling The Three-tiered System

By Merchant23 Inc. on   2017-01-23 17:00:00

Here at Merchant23, we are a team of passionate professionals who have set out to revolutionize the wine trade. Our journey began after founder and CEO Jacob Moynihan began making wine of his own, and a fellow winemaker asked if Jacob could help him sell some of his backlogged vintages. After doing so successfully, Jacob was flooded with requests from smaller wineries who needed to move their inventories. It was then that he noticed a glaring inefficiency within the trade. Beverage directors were overflowed with distributor's representatives and cold calls, and wineries were having a difficult time getting their products noticed. Jacob wondered why there wasn't a web platform for the B2B wine trade that would allow for a more efficient marketplace. He suddenly saw an opportunity within the industry, and Merchant23.com was born! Since its creation in April of 2016, the Merchant23.com team has grown to a group of professionals dedicated to streamlining the wine trade process. Register as a member today and join the revolution!

Topics: About

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The Wine Buzz | Kastania Vineyards

By Merchant23 Inc. on   2016-12-17 00:00:00

Kastania 2012 “Proprietor’s Reserve”
Pinot Noir – Sonoma Coast

Happy Holidays Wine Lovers!

It’s that time of the year when wine is needed for every occasion – gifting, holiday parties, dinners, and endless celebrations. But how do you choose?

Topics: Wine kastania sonoma pinot buzz

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The Wine Buzz | Waxwing Cellars

By Merchant23 Inc. on   2016-12-09 23:18:42

Topics: Wine Waxwing About Sonoma Winery Sonoma Wines Sonoma Coast

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The Lowdown...with Chris Sawyer, Somm to the Stars

By Merchant23 Inc. on   2016-12-05 23:06:26


Singer Cellars 2014 Rhapsody Red Wine, Napa Valley

Topics: Scores

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