The Merchant23 Blog

State of the Industry

The Hardest Part of Selling is...

Digital Merchandising for Wine Sales

Timeless Wine Sales Challenges and Solutions

How to Close Deals in Wine Sales

How to Improve Your Wine Club in 160 Words

Most Salespeople Suck

Facebook Wine Sales Made Easy

5 Things You Can Do NOW to Build a Better Brand

5 Consultative Wine Sales Questions

What Restaurants Want

What Sommeliers Want

Secure More Chain Sales With Proper Merchandising Strategies (Part 2)

Secure More Chain Sales With Proper Merchandising Strategies (Part 1)

4 Pricing Strategies EVERY Winery Needs to Know

How to Appeal to Buyers and Ensure More Wine Sales

4 Ways to Pre-Screen Retail Prospects, and Increase Wine Sales

Wine Distribution Strategy Driven by Data

Social Selling = Wine Sales


A Quick Introduction to Winery Direct and the Death of the Wine Tote

Maintaining and Growing A Customer Base

Increase Winery Sales: 9 Free Ways to Advertise

The Fortune is in the Follow Up

A Wineries Guide to Hitting Sales Goals

What Awesome Wine Branding Looks Like

How to Properly Brand on Social Media

A Wineries Going to Market Checklist

The Secret to Creating Lifetime Customers

3 Examples of Seductive Branding

The Power of a Well Crafted Label

The Winery Direct Intro to Buyer Personas and Leads

Winery-Direct: The Secret to Total Wine & More’s Success

Quick Question, Are You Qualifying Your Buyers?

3 Trending topics in the Wine Industry

4 Reasons you Need a Buyer Persona

Distributor Consolidation: Why There's Still Hope For The Little Guys

Wineries: Use This Script To Cold Call Accounts

Winery-Direct: The New Way Retailers Are Buying Wholesale Wine

They Call Her 'The Moneyball of Wine'

A Winery Direct Guide to Qualifying and Closing Sales.

The People Bringing Big Data to Wine

7 Innovative Companies Shaking Up The Alcohol Industry

Sell Wine Better With These 5 TED Talks

Why 2019 Will Be The Year of Blind Price Wines

10 Things Retailers Should Consider When Buying Wholesale Wine

Demand For Smaller Wine Producers Skyrocketing

First There Was Direct-to-Consumer, Now There's Direct-to-Trade

Key Takeaways From Vinexpo: Millennials & E-commerce

5 Hangover Cures You Haven’t Already Tried

Private Label Wine: What Retailers Should Know

Spotlight on Terroir: Lagniappe Peak Vineyards

Restaurants Need Smaller Producers

Wine Trade Start-up Revolutionizing The Industry

Internet Company Connecting The Global Wine Trade

Overhauling The Three-tiered System

The Wine Buzz | Kastania Vineyards

The Wine Buzz | Waxwing Cellars

The Lowdown...with Chris Sawyer, Somm to the Stars

The Lowdown...with Chris Sawyer, Somm to the Stars

How to really impress someone with a bottle of wine

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