The Merchant23 Blog

Why 2018 Will Be The Year of Blind Price Wines

By Olivia Schonewise on   2018-01-12 20:27:00

Take a moment to think about the ballpark prices of alcohol. Do you know how much a bottle of Meiomi Pinot Noir should cost? A handle of Ketel One Vodka? A 12 pack of Coors Light? Were your answers around $20, $40, and $10?

Now, how much should a bottle of Ideology Chardonnay cost? You probably have no idea. You've probably never heard of it. Or better yet, your customers have never heard of it. This 2014 Chardonnay from Napa Valley, with beautiful packaging, is available in your store only. Your customers can't go compare the price of this wine at Costco, or Target, or Walmart. So you add a 50% margin, retail it for $20 a bottle, and sell out in two weeks.

Ladies and gentlemen, welcome to blind price wines.

Topics: Wine Wholesale Retailer Winery-Direct Three Tier System

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Winery-Direct: The New Way Retailers Are Buying Wholesale Wine

By Olivia Schonewise on   2017-09-28 20:12:52

The retail landscape is rapidly evolving as more consumers seek new and convenient ways to make purchases. On the other hand, how most retailers buy wholesale wine hasn't changed since 1933...until recently.

Topics: Wine Wholesale Retailer Winery-Direct

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