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The Merchant23 Blog

3 Trending topics in the Wine Industry

By Cyrus Azari on   Feb 23, 2019 4:47:52 PM


Topics: Retailer Winery-Direct Consumer Trends Industry Millennials Direct-to-Trade Distributors Natural Wine

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4 Reasons you Need a Buyer Persona

By Cyrus Azari on   Feb 11, 2019 10:13:29 PM

FACT: Every business needs buyer personas. Unfortunately, not every business has a buyer persona - 50% don't have one.

Topics: Millennials Winery Buyer Persona

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Key Takeaways From Vinexpo: Millennials & E-commerce

By Jacob Moynihan on   Mar 9, 2018 11:41:32 AM


This week I flew to New York for Vinexpo 2018 to speak on the panel: Millennials' Purchasing Power and The Rise of E-commerce alongside the brilliant leaders of Vivino, Minibar Delivery,
Enolytics, Sodexpa, and Racine's NY. 

First of all, I want to thank everyone who came and listened in the standing-room-only crowd, and apologize to all the people who were turned away!
 
To recap for those who weren't able to catch the session, I briefly summarized three of the main points about Millennials, wine, and E-commerce.

Topics: Wine E-commerce Millennials

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