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The Merchant23 Blog

They Call Her 'The Moneyball of Wine'

By Olivia Schonewise on   2018-02-17 13:18:46



When a company launches a new product, they hire a PR firm. When a corporation wants to redesign their headquarters, they hire an architect. When a wine business wants to gain competitive advantage, they hire Cathy Huyghe. As the Founder of Enolytics, Cathy and her team have perfected something most people haven't even attempted; making wine data useful.

Topics: Wine Innovative Companies Data Industry Enolytics

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7 Innovative Companies Shaking Up The Alcohol Industry

By Olivia Schonewise on   2017-10-25 17:50:07


In the alcohol industry, new and innovative companies are popping up daily. From brilliant apps, to smarter software programs, and game-changing websites, there's never been a more exciting time for the industry. Below are seven companies shaking up the way we learn about, purchase, and consume alcohol!

Topics: Wine Innovative Companies Beer Spirits

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