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The Merchant23 Blog

10 Things Retailers Should Consider When Buying Wholesale Wine

By Olivia Schonewise on   2017-10-03 19:19:49

Here's a mind-blowing statistic: the average supermarket carries 5 products per category, except in the wine category, where supermarkets carry roughly 900 different products. Let that sink in for a moment; a consumer who wants to purchase eggs has five options, but a consumer wanting to purchase wine must choose from nearly one thousand different options.

 "...Research now shows that there can be too much choice; when there is, consumers are less likely to buy anything at all, and if they do buy, they are less satisfied with their selection."
Barry Schwartz, Harvard Business Review 

Since delighting customers should be the number one goal of every retailer, it may be time to re-evaluate your wine section. Here are the 10 things retailers should keep in mind when buying wholesale wine.

Topics: Wine Wholesale Retailer Consumer Trends

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