The Merchant23 Blog

The Winery Direct Intro to Buyer Personas and Leads

By Cyrus Azari on   Jun 12, 2019 7:26:31 PM

Every business is selling something, and if that something doesn't sell, the company isn't around for long! Jacob Moynihan made sure to drill this into my head!

Topics: Winery-Direct Buyer Persona Leads

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4 Reasons you Need a Buyer Persona

By Cyrus Azari on   Feb 11, 2019 10:13:29 PM

FACT: Every business needs buyer personas. Unfortunately, not every business has a buyer persona - 50% don't have one.

Topics: Millennials Winery Buyer Persona

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