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The Merchant23 Blog

First There Was Direct-to-Consumer, Now There's Direct-to-Trade

By Jacob Moynihan on   Mar 21, 2018 11:59:47 AM

2017 was all about Direct-to-Consumer sales, but 2018 is about Direct-to-Trade (DTT). Unlike DTC, Direct-to-Trade sales still operate within the highly regulated Three-tier System. But DTT isn't your everyday approach to wholesale; it gives Buyers and Sellers much more freedom. So, what exactly is 'Direct-to-Trade'?

Topics: Three Tier System Wholesale Direct-to-Trade

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Key Takeaways From Vinexpo: Millennials & E-commerce

By Jacob Moynihan on   Mar 9, 2018 11:41:32 AM


This week I flew to New York for Vinexpo 2018 to speak on the panel: Millennials' Purchasing Power and The Rise of E-commerce alongside the brilliant leaders of Vivino, Minibar Delivery,
Enolytics, Sodexpa, and Racine's NY. 

First of all, I want to thank everyone who came and listened in the standing-room-only crowd, and apologize to all the people who were turned away!
 
To recap for those who weren't able to catch the session, I briefly summarized three of the main points about Millennials, wine, and E-commerce.

Topics: Wine E-commerce Millennials

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Distributor Consolidation: Why There's Still Hope For The Little Guys

By Jacob Moynihan on   Dec 5, 2017 12:27:05 PM


If you've followed the alcohol industry for any length of time, you know that large distributors are continuing to consolidate every year. In the past, consolidations led to small producers getting dropped, independent retailers having less diversity to choose from, and consumers becoming frustrated by the lack of options. Now, for the first time in history, the little guys have reason to be hopeful.

Topics: Three Tier System Wine Wholesale

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5 Hangover Cures You Haven’t Already Tried

By Jacob Moynihan on   Nov 3, 2017 12:25:00 PM

We've all been there. 'One drink' turned in to 'one too many' drinks, and now your pounding headache is a constant reminder of why you tried to limit yourself in the first place. After taking Advil, chugging Pedialyte, and eating the greasiest food possible, your hangover is still raging on. Thankfully, we've found 5 lesser known, science-backed hangover cures to help you get back on your feet! We can all drink to that.

Topics: Beer Wine Spirits Hangover

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Private Label Wine: What Retailers Should Know

By Jacob Moynihan on   Sep 22, 2017 11:00:00 AM

In the age of supermarket price wars, retailers are searching for new ways to gain competitive advantage and earn higher margins. In the wine category, this often translates to private labels and brand exclusives.

Topics: Wine

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Spotlight on Terroir: Lagniappe Peak Vineyards

By Merchant23 Inc. on   Feb 23, 2017 10:07:00 AM

A lagniappe (/ˈlænjæp/ lan-yap): "a small gift given a customer
by a merchant at 
the time of a purchase" or more broadly, "something
given or obtained gratuitously or by way of good measure."

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Restaurants Need Smaller Producers

By Merchant23 Inc. on   Feb 20, 2017 10:00:00 AM


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Wine Trade Start-up Revolutionizing The Industry

By Merchant23 Inc. on   Feb 6, 2017 9:00:00 AM

Since 1933, a post-prohibition America, the alcohol industry has been inefficient due to the three-tier system. In the past decade the Direct-to-Consumer side of the industry began to rise. Our founder, Jacob, wondered if the same concept of purchasing winery-direct online could be made for the Direct-to-Trade aspect of the industry. With web tech we can eliminate much of the unnecessary human element which allows for a more efficient marketplace. Time is money. Businesses should not have to sacrifice any more of it than necessary. Ultimately our mission at Merchant23 is to revolutionize the wine trade with efficiency and community.

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Internet Company Connecting The Global Wine Trade

By Merchant23 Inc. on   Jan 30, 2017 9:00:00 AM

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Overhauling The Three-tiered System

By Merchant23 Inc. on   Jan 23, 2017 9:00:00 AM

Here at Merchant23, we are a team of passionate professionals who have set out to revolutionize the wine trade. Our journey began after founder and CEO Jacob Moynihan began making wine of his own, and a fellow winemaker asked if Jacob could help him sell some of his backlogged vintages. After doing so successfully, Jacob was flooded with requests from smaller wineries who needed to move their inventories. It was then that he noticed a glaring inefficiency within the trade. Beverage directors were overflowed with distributor's representatives and cold calls, and wineries were having a difficult time getting their products noticed. Jacob wondered why there wasn't a web platform for the B2B wine trade that would allow for a more efficient marketplace. He suddenly saw an opportunity within the industry, and Merchant23.com was born! Since its creation in April of 2016, the Merchant23.com team has grown to a group of professionals dedicated to streamlining the wine trade process. Register as a member today and join the revolution!

Topics: About

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