We've all been there. 'One drink' turned in to 'one too many' drinks, and now your pounding headache is a constant reminder of why you tried to limit yourself in the first place. After taking Advil, chugging Pedialyte, and eating the greasiest food possible, your hangover is still raging on. Thankfully, we've found 5 lesser known, science-backed hangover cures to help you get back on your feet! We can all drink to that.
In the alcohol industry, new and innovative companies are popping up daily. From brilliant apps, to smarter software programs, and game-changing websites, there's never been a more exciting time for the industry. Below are seven companies shaking up the way we learn about, purchase, and consume alcohol!
Here's a mind-blowing statistic: the average supermarket carries 5 products per category, except in the wine category, where supermarkets carry roughly 900 different products. Let that sink in for a moment; a consumer who wants to purchase eggs has five options, but a consumer wanting to purchase wine must choose from nearly one thousand different options.
"...Research now shows that there can be too much choice; when there is, consumers are less likely to buy anything at all, and if they do buy, they are less satisfied with their selection."
- Barry Schwartz, Harvard Business Review
Since delighting customers should be the number one goal of every retailer, it may be time to re-evaluate your wine section. Here are the 10 things retailers should keep in mind when buying wholesale wine.
In the age of supermarket price wars, retailers are searching for new ways to gain competitive advantage and earn higher margins. In the wine category, this often translates to private labels and brand exclusives.
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Since 1933, a post-prohibition America, the alcohol industry has been inefficient due to the three-tier system. In the past decade the Direct-to-Consumer side of the industry began to rise. Our founder, Jacob, wondered if the same concept of purchasing winery-direct online could be made for the Direct-to-Trade aspect of the industry. With web tech we can eliminate much of the unnecessary human element which allows for a more efficient marketplace. Time is money. Businesses should not have to sacrifice any more of it than necessary. Ultimately our mission at Merchant23 is to revolutionize the wine trade with efficiency and community.
Here at Merchant23, we are a team of passionate professionals who have set out to revolutionize the wine trade. Our journey began after founder and CEO Jacob Moynihan began making wine of his own, and a fellow winemaker asked if Jacob could help him sell some of his backlogged vintages. After doing so successfully, Jacob was flooded with requests from smaller wineries who needed to move their inventories. It was then that he noticed a glaring inefficiency within the trade. Beverage directors were overflowed with distributor's representatives and cold calls, and wineries were having a difficult time getting their products noticed. Jacob wondered why there wasn't a web platform for the B2B wine trade that would allow for a more efficient marketplace. He suddenly saw an opportunity within the industry, and Merchant23.com was born! Since its creation in April of 2016, the Merchant23.com team has grown to a group of professionals dedicated to streamlining the wine trade process. Register as a member today and join the revolution!
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Kastania 2012 “Proprietor’s Reserve”
Pinot Noir – Sonoma Coast
Happy Holidays Wine Lovers!
It’s that time of the year when wine is needed for every occasion – gifting, holiday parties, dinners, and endless celebrations. But how do you choose?