Since 1933, a post-prohibition America, the alcohol industry has been inefficient due to the three-tier system. In the past decade the Direct-to-Consumer side of the industry began to rise. Our founder, Jacob, wondered if the same concept of purchasing winery-direct online could be made for the Direct-to-Trade aspect of the industry. With web tech we can eliminate much of the unnecessary human element which allows for a more efficient marketplace. Time is money. Businesses should not have to sacrifice any more of it than necessary. Ultimately our mission at Merchant23 is to revolutionize the wine trade with efficiency and community.
Here at Merchant23, we are a team of passionate professionals who have set out to revolutionize the wine trade. Our journey began after founder and CEO Jacob Moynihan began making wine of his own, and a fellow winemaker asked if Jacob could help him sell some of his backlogged vintages. After doing so successfully, Jacob was flooded with requests from smaller wineries who needed to move their inventories. It was then that he noticed a glaring inefficiency within the trade. Beverage directors were overflowed with distributor's representatives and cold calls, and wineries were having a difficult time getting their products noticed. Jacob wondered why there wasn't a web platform for the B2B wine trade that would allow for a more efficient marketplace. He suddenly saw an opportunity within the industry, and Merchant23.com was born! Since its creation in April of 2016, the Merchant23.com team has grown to a group of professionals dedicated to streamlining the wine trade process. Register as a member today and join the revolution!
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Kastania 2012 “Proprietor’s Reserve”
Pinot Noir – Sonoma Coast
Happy Holidays Wine Lovers!
It’s that time of the year when wine is needed for every occasion – gifting, holiday parties, dinners, and endless celebrations. But how do you choose?
Singer Cellars 2014 Rhapsody Red Wine, Napa Valley
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Sheldon 2012 Roma's Vineyard Pinot Noir
For Pinot Noir lovers, a drive through Anderson Valley is one of the joys of the New World. Located along the romantic route along Hwy 128 heading towards the beautiful coastlands of Mendocino County, this lovely region is laced with Pinot Noir vineyards influenced by warm days, cool nights, and maritime breezes that blow in from the Pacific Ocean less than seven miles away.