SILICON VALLEY - The 16th annual Silicon Valley Bank State of the Wine Industry Report, produced by founder of the Bank’s Wine Division Rob McMillan, predicts a strong wine market for 2019. Over the next series of posts, we want to highlight the most important parts of the report for you. We will also show you why Merchant23 not only agrees with Rob on the future of the wine industry, but how in many ways we are already one step ahead of him!
With the wholesale environment shifting towards Winery-Direct and Direct-to-Trade sales, wineries are moving away from distributor-centric sales and instead are taking on the job themselves. For many people, this is an exciting yet daunting task. Where to begin? Who do you talk to? How do you get a Buyer to purchase your products? Thankfully, we have answers for you.
Since 1933, a post-prohibition America, the alcohol industry has been inefficient due to the three-tier system. In the past decade the Direct-to-Consumer side of the industry began to rise. Our founder, Jacob, wondered if the same concept of purchasing winery-direct online could be made for the Direct-to-Trade aspect of the industry. With web tech we can eliminate much of the unnecessary human element which allows for a more efficient marketplace. Time is money. Businesses should not have to sacrifice any more of it than necessary. Ultimately our mission at Merchant23 is to revolutionize the wine trade with efficiency and community.
Here at Merchant23, we are a team of passionate professionals who have set out to revolutionize the wine trade. Our journey began after founder and CEO Jacob Moynihan began making wine of his own, and a fellow winemaker asked if Jacob could help him sell some of his backlogged vintages. After doing so successfully, Jacob was flooded with requests from smaller wineries who needed to move their inventories. It was then that he noticed a glaring inefficiency within the trade. Beverage directors were overflowed with distributor's representatives and cold calls, and wineries were having a difficult time getting their products noticed. Jacob wondered why there wasn't a web platform for the B2B wine trade that would allow for a more efficient marketplace. He suddenly saw an opportunity within the industry, and Merchant23.com was born! Since its creation in April of 2016, the Merchant23.com team has grown to a group of professionals dedicated to streamlining the wine trade process. Register as a member today and join the revolution!
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