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The Merchant23 Blog

Jacob Moynihan


Recent Posts

Distributor Consolidation: Why There's Still Hope For The Little Guys

By Jacob Moynihan on   Feb 9, 2019 1:46:00 PM


If you've followed the alcohol industry for any length of time, you know that large distributors are continuing to consolidate every year. In the past, consolidations led to small producers getting dropped, independent retailers having less diversity to choose from, and consumers becoming frustrated by the lack of options. Now, for the first time in history, the little guys have reason to be hopeful.

Topics: Wine Wholesale Three Tier System

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Winery-Direct: The New Way Retailers Are Buying Wholesale Wine

By Jacob Moynihan on   Jan 28, 2019 4:07:00 PM

The retail landscape is rapidly evolving as more consumers seek new and convenient ways to make purchases. On the other hand, how most retailers buy wholesale wine hasn't changed since 1933...until recently.

Topics: Wine Wholesale Retailer Winery-Direct

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They Call Her 'The Moneyball of Wine'

By Jacob Moynihan on   Jan 27, 2019 3:25:00 PM



When a company launches a new product, they hire a PR firm. When a corporation wants to redesign their headquarters, they hire an architect. When a wine business wants to gain competitive advantage, they hire Cathy Huyghe. As the Founder of Enolytics, Cathy and her team have perfected something most people haven't even attempted; making wine data useful.

Topics: Wine Innovative Companies Data Industry Enolytics

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First There Was Direct-to-Consumer, Now There's Direct-to-Trade

By Jacob Moynihan on   Mar 21, 2018 11:59:47 AM

2017 was all about Direct-to-Consumer sales, but 2018 is about Direct-to-Trade (DTT). Unlike DTC, Direct-to-Trade sales still operate within the highly regulated Three-tier System. But DTT isn't your everyday approach to wholesale; it gives Buyers and Sellers much more freedom. So, what exactly is 'Direct-to-Trade'?

Topics: Wholesale Three Tier System Direct-to-Trade

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Key Takeaways From Vinexpo: Millennials & E-commerce

By Jacob Moynihan on   Mar 9, 2018 11:41:32 AM


This week I flew to New York for Vinexpo 2018 to speak on the panel: Millennials' Purchasing Power and The Rise of E-commerce alongside the brilliant leaders of Vivino, Minibar Delivery,
Enolytics, Sodexpa, and Racine's NY. 

First of all, I want to thank everyone who came and listened in the standing-room-only crowd, and apologize to all the people who were turned away!
 
To recap for those who weren't able to catch the session, I briefly summarized three of the main points about Millennials, wine, and E-commerce.

Topics: Wine E-commerce Millennials

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5 Hangover Cures You Haven’t Already Tried

By Jacob Moynihan on   Nov 3, 2017 12:25:00 PM

We've all been there. 'One drink' turned in to 'one too many' drinks, and now your pounding headache is a constant reminder of why you tried to limit yourself in the first place. After taking Advil, chugging Pedialyte, and eating the greasiest food possible, your hangover is still raging on. Thankfully, we've found 5 lesser known, science-backed hangover cures to help you get back on your feet! We can all drink to that.

Topics: Wine Beer Spirits Hangover

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Private Label Wine: What Retailers Should Know

By Jacob Moynihan on   Sep 22, 2017 11:00:00 AM

In the age of supermarket price wars, retailers are searching for new ways to gain competitive advantage and earn higher margins. In the wine category, this often translates to private labels and brand exclusives.

Topics: Wine

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