In retail, you need to stand out to your customer. Why? Because when you walk into a store, it looks like this:
Topics: BrandingContinue Reading
Every business is selling something, and if that something doesn't sell, the company isn't around for long! Jacob Moynihan made sure to drill this into my head!
Before qualifying a buyer, make sure to know your buyer persona - and if not, figure that out before reading this!
Topics: WineContinue Reading
FACT: Every business needs buyer personas. Unfortunately, not every business has a buyer persona - 50% don't have one.
The article concentrates on wine trade, but the concepts are universal, and can quickly be applied to any person or business wishing to increase profitability over time.
Wine Sells, but Who's Buying?
Have you ever had trouble selling wine? Before selling any wine the most important concept to understand is exactly who you are pitching to. Make sure your wine is going to the person most likely to buy it: Are you making high end, premium, one of a kind, small lot wine? Do you deal in bulk juice? Is this a shiner project? Figure out your niche. Each of these commodities command a certain buyer persona and price, so make sure you are prospecting the right buyer persona to begin with. A fancy pants wine bar in Marin County wants something that commands scores, respect, fantastic winemaker, etc. At a casual pants Bevmo, you can sell your bulk juice/shiner projects to. Whatever it may be, focus your effots towards the persona who is most likely going to buy your unique product.