The Merchant23 Blog

Cyrus Azari

Recent Posts

3 Examples of Seductive Branding

By Cyrus Azari on   Jun 24, 2019 4:31:50 PM


Topics: Branding Best Wine Branding Wine Branding Design

Continue Reading

The Power of a Well Crafted Label

By Cyrus Azari on   Jun 18, 2019 12:40:42 PM

In retail, you need to stand out to your customer. Why? Because when you walk into a store, it looks like this:

Topics: Branding

Continue Reading

The Winery Direct Intro to Buyer Personas and Leads

By Cyrus Azari on   Jun 12, 2019 7:26:31 PM

Every business is selling something, and if that something doesn't sell, the company isn't around for long! Jacob Moynihan made sure to drill this into my head!

Topics: Winery-Direct Buyer Persona Leads

Continue Reading

Winery-Direct: The Secret to Total Wine & More’s Success

By Cyrus Azari on   Jun 11, 2019 5:28:54 PM


Continue Reading

Quick Question, Are You Qualifying Your Buyers?

By Cyrus Azari on   Mar 10, 2019 4:00:00 PM

Before qualifying a buyer, make sure to know your buyer persona - and if not, figure that out before reading this!

Topics: Wine

Continue Reading

3 Trending topics in the Wine Industry

By Cyrus Azari on   Feb 23, 2019 4:47:52 PM

Topics: Retailer Winery-Direct Consumer Trends Industry Millennials Direct-to-Trade Distributors Natural Wine

Continue Reading

4 Reasons you Need a Buyer Persona

By Cyrus Azari on   Feb 11, 2019 10:13:29 PM

FACT: Every business needs buyer personas. Unfortunately, not every business has a buyer persona - 50% don't have one.

Topics: Millennials Winery Buyer Persona

Continue Reading

A Winery Direct Guide to Qualifying and Closing Sales.

By Cyrus Azari on   Jan 22, 2019 11:10:13 PM

The article concentrates on wine trade, but the concepts are universal, and can quickly be applied to any person or business wishing to increase profitability over time.


Wine Sells, but Who's Buying?  

Have you ever had trouble selling wine? Before selling any wine  the most important concept to understand is exactly who you are pitching to.  Make sure your wine is going to the person most likely to buy it: Are you making high end, premium, one of a kind, small lot wine? Do you deal in bulk juice? Is this a shiner project? Figure out your niche. Each of these commodities command a certain buyer persona and price, so make sure you are prospecting the right buyer persona to begin with. A fancy pants wine bar in Marin County wants something that commands scores, respect, fantastic winemaker, etc. At a casual pants Bevmo, you can sell your bulk juice/shiner projects to. Whatever it may be, focus your effots towards the persona who is most likely going to buy your unique product. 

Continue Reading