The Merchant23 Blog

7 Innovative Companies Shaking Up The Alcohol Industry

Jan 8, 2019 6:00:26 PM / by Matthew Schrier

In the alcohol industry, new and innovative companies are popping up daily. From brilliant apps, to smarter software programs, and game-changing websites, there's never been a more exciting time for the industry. Below are seven companies shaking up the way we learn about, purchase, and consume alcohol!



M23_Logo-1A direct-to-trade marketplace created exclusively for the adult beverage industry, Merchant23 is the industry’s premier solution for simplified commerce. The platform allows licensed professionals to register as Sellers or Buyers to market and purchase products at wholesale prices. Products on Merchant23 are available in 48 states through distribution partners. Using Merchant23 any Seller (Wineries, Breweries, & Distilleries) can upload their products. Any Buyer (Retailers, Sommeliers, & Beverage Directors) can search products, view pricing, and create purchase orders instantly. It's Distribution Simplified!



Drizly Bear.pngThe 'Uber for alcohol', users of the Drizly app can order wine, beer, or spirits from local retailers then have them delivered to wherever they are, instantly. Drizly combines competitive prices with the widest online selection to bring liquor stores right to users' smartphones. This technology is transforming the way retailers run their businesses, and together with Drizly they are committed to delivering a superior, innovative shopping experience for customers. To date Drizly currently serves customers of the legal drinking age in 40 markets across U.S. and Canada.


seven fifty logo.pngOn licensed retailers can discover products being sold by distributors in their state. Retailers can search tens of thousands of wines, beers, and spirits from in-state distributors, then create detailed order emails to their distributor sales reps, and stay organized with personal lists and in-depth product information. Distributors can also benefit from the site by uploading their products showcasing them to a wider audience of in-state retailers, bars, and restaurants.



delectable logo.pngThis smart phone application enables users to scan wines bottle using their phone camera. Users instantly learn more about the wine, get expert recommendations, and can view tasting notes. But Delectable doesn't stop there. If users find a wine they like, they can buy it immediately through the app and have it delivered to their homes. Delectable will even reduce shipping to $.01 for purchases of 12 bottles or more!

Wines 'Til Sold Out

wines til sold out logo.pngAn online flash site, Wines 'Til Sold Out provides DTC offers covering a wide variety of wine from every major wine growing region in the world. Wines 'Til Sold Out uses Wine Searcher Pro to find the lowest price a retailer or winery is offering on a wine, then offers their wine deals one-at-a time, beginning at midnight EST each day. Every offer is only available for a limited amount of time, after which a new product becomes live on the site. When a customer places an order, Wines 'Til Sold Out ships the wine directly to your door or workplace!

Taco Bell

taco bell cantina logo.pngTaco Bell’s boozy concept restaurants, known as cantinas, are set to launch in cities all across the US, meaning you too will soon be able to have margaritas with your Doritos Locos Tacos! Taco Bell found success piloting the cantinas Las Vegas, and now the chain plans to roll out over 300 locations in the next five years. They're even going to be ditching multiple drive-thru's for bar space! In addition to wine and beer, Taco Bell cantinas will offer Sangria and alcoholic “Twisted” versions of Taco Bell Freeze slushies; made with tequila, rum, or vodka.


vingo logo.pngVin-Go offers the most comprehensive selection of direct-to-consumer shipping services in the wine industry. Their nationwide temperature-controlled transport, warehousing, and compliance administration is backed by the most advanced technology platform in the business. At Vin-Go, they pride themselves on delivering the very best service, every time.


Topics: Wine Innovative Companies Beer Spirits

Written by Matthew Schrier

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