The Merchant23 Blog

The Merchant23 Blog

10 Things Retailers Should Consider When Buying Wholesale Wine

October 03, 2017 / by Olivia Schonewise posted in Wine, Wholesale, Retailer, Consumer Trends

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Here's a mind-blowing statistic: the average supermarket carries 5 products per category, except in the wine category, where supermarkets carry roughly 900 different products. Let that sink in for a moment; a consumer who wants to purchase eggs has five options, but a consumer wanting to purchase wine must choose from nearly one thousand different options.

 "...Research now shows that there can be too much choice; when there is, consumers are less likely to buy anything at all, and if they do buy, they are less satisfied with their selection."
Barry Schwartz, Harvard Business Review 

Since delighting customers should be the number one goal of every retailer, it may be time to re-evaluate your wine section. Here are the 10 things retailers should keep in mind when buying wholesale wine.

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Winery Direct: The New Way Retailers Are Buying Wholesale Wine

September 28, 2017 / by Olivia Schonewise posted in Wine, Wholesale, Retailer, Winery-Direct

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The retail landscape is rapidly evolving as more consumers seek new and convenient ways to make purchases. On the other hand, how most retailers buy wholesale wine hasn't changed since 1933...until recently.

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Private Label Wine: What Retailers Should Know

September 22, 2017 / by Olivia Schonewise posted in Wine

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In the age of supermarket price wars, retailers are searching for new ways to gain competitive advantage and earn higher margins. In the wine category, this often translates to private labels and brand exclusives.

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Spotlight on Terroir: Lagniappe Peak Vineyards

February 23, 2017 / by Merchant23 Inc.

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A lagniappe (/ˈlænjæp/ lan-yap): "a small gift given a customer
by a merchant at 
the time of a purchase" or more broadly, "something
given or obtained gratuitously or by way of good measure."

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Restaurants Need Smaller Producers

February 20, 2017 / by Merchant23 Inc.

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Online marketplace disrupts traditional wine business

February 15, 2017 / by Merchant23 Inc.

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What do Airbnb, Uber, and Etsy have in common? All three are online platforms that revolutionized their industry. With web technology advancing as quickly as it is, one has to ask, why is alcohol still being sold the same way it was in 1933?

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5 Hangover Cures You Haven’t Already Tried

February 13, 2017 / by Merchant23 Inc.

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We've all been there. One drink turned in to one-too-many drinks and now your pounding headache is reminding you of why you tried to limit yourself in the first place. You've taken Advil, chugged Pedialyte, and eaten the greasiest food you could find, but your hangover rages on!

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Demand For Smaller Wine Producers Skyrocketing

February 09, 2017 / by Merchant23 Inc.

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Wine Trade Start-up Revolutionizing The Industry

February 06, 2017 / by Merchant23 Inc.

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Since 1933, a post-prohibition America, the alcohol industry has been inefficient due to the three-tier system. In the past decade the Direct-to-Consumer side of the industry began to rise. Our founder, Jacob, wondered if the same concept of purchasing winery-direct online could be made for the Direct-to-Trade aspect of the industry. With web tech we can eliminate much of the unnecessary human element which allows for a more efficient marketplace. Time is money. Businesses should not have to sacrifice any more of it than necessary. Ultimately our mission at Merchant23 is to revolutionize the wine trade with efficiency and community.

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Internet Company Connecting The Global Wine Trade

January 30, 2017 / by Merchant23 Inc.

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